Cathi Swanson's profile

BCBST - MCDM Campaign Redesign

Cathi Swanson
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BCBST insurance healthcare Email Direct mail Health Insurance chattanooga Tennessee xmpie variable data
BCBST insurance healthcare Email Direct mail Health Insurance chattanooga Tennessee xmpie variable data
BCBST insurance healthcare Email Direct mail Health Insurance chattanooga Tennessee xmpie variable data
BCBST - MCDM Campaign Redesign
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Cathi Swanson's profile
Chattanooga, TN, USA

BCBST - MCDM Campaign Redesign

The launch of the MCDM ("Member-Centric Decision Management") campaign in 2013 was seemingly driven by many technical restrictions, primarily wit Read More

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